Coping With Social Media Burnout – CIO.com – Business Technology Leadership.

Jack MacKay, CIO of the American Medical Association (AMA), acknowledges he’s “slow to adopt” social media tools, but he has opened Facebook, LinkedIn and Twitter accounts to “at least become knowledgeable in the areas.” Maintaining a presence on these sites has proved more difficult.

“With Twitter, for example, we don’t have any products we’d want to announce since we’re a healthcare company, and if we wanted to find out what people are saying about it, we can pick up any newspaper in America,” he says. “Plus, I have very little free time to stay on top of things. I know social media is growing and is going to be around for a while, so I’m trying to get better about it.”