Dan Schawbel lays out his 2010 personal branding predictions including:

1) Transparency across the web from social networks to search engines and back.
2) More people understanding their brand
3) The new employment contract
4) Your voice becomes stronger than your resume
5) People being forced to take niche’s
6) Video becomes a brand-standard
7) Monetization through branding becomes clear
Social media being used more for career development
9) More people working for free to build brand equity
10) Online identities becoming as routine as employer drug tests

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